BOXNINE7 NEW HOMES MARKET REPORT 2025
The London property market never stands still, and neither do we.
In 2025, we’re navigating a housing landscape defined by both challenge and opportunity. Against the backdrop of economic flux and shifting buyer behaviour, London continues to stand apart: a city where housing supply remains tight, regeneration is reshaping postcodes, and the drive for affordability is shaping new approaches to development.
The BoxNine7 New Homes Market Report 2025 represents a significant milestone in how we understand housing demand, design priorities, and the future of urban living. In the report, we explore the key trends shaping the London housing sectors, providing insights into current developments and the future outlook.
PANEL DISCUSSION
As part of this New Homes Market Report, we sat down with two of the most influential voices in London’s residential development scene: Jacob Sullivan, Global Sales & Residential Marketing Director at Arada London, and Peter Allen, Residential Sales & Marketing Director at Stanhope PLC.
In this panel discussion hosted by BoxNine7, they shared their front-line insights on where the market is heading, what today’s buyers really value, and how sustainability, design, and commercial reality are reshaping the development journey. From navigating affordability to adapting sales strategies for a new generation of homeowners, this panel offers invaluable perspective for anyone shaping the future of London living.
Watch the full discussion to gain expert insights into the trends shaping 2025 and beyond.
“London’s property market is heading for a reset. Over the next five years, we’ll likely see a move away from heavily amenitised schemes, towards more curated developments that are simply more aligned with where renter demand is heading.
The days of throwing in everything from golf simulators to swimming pools are numbered, not because people don’t enjoy them, but because they no longer stack up in terms of cost, value, or sustainability.
The smart money is already shifting towards well-designed, community-led schemes that offer the essentials done well, spaces that feel liveable, social, and manageable from an operational standpoint.”
James Upton-Prowse, Founder at Upton Prowse
"Properties presented with dated furniture or left in poor condition by tenants often struggle to attract interest. Staging, whether physical or digital, plays a key role in helping buyers or tenants emotionally connect with a space.
Virtual staging using AI and digital rendering is also becoming an increasingly cost-effective alternative, allowing developers and landlords to showcase the potential of a property without the logistical expense of physical furniture."
Sebastian Oliver, Co-Founder and Director at Mayfair Private Office Ltd
As London’s property market continues to evolve, it’s clear that the future belongs to those who design with purpose. The BoxNine7 New Homes Market Report 2025 highlights how today’s buyers are prioritising sustainability, quality, and value, and what that means for all of us shaping the future of London living.
We extend our heartfelt thanks to our contributors for sharing their insight and expertise. Explore the full report and join us in reimagining what the next chapter of London homes can and should be.
Contributors
Peter Allen, Residential Sales & Marketing Director at Stanhope PLC
Julian Baker, Sales Director UK at Third.i Group
Nathan Bakhbakhi, Partner, Head of New Homes at Knight Frank Finance
Giles Barrett, Director at Domus Nova
Michelle Bryant, Real Estate Advisor, Super Prime Division at Nest Seekers International
Georgia Canagon, Head of UK Sales at London Square
Alex Carr, Senior Director, Head of Central London Residential Development at JLL
Daniel Ede, Managing Director at Ede Homes Ltd.
Toto Lambert, Partner at The Buying Solution
Alastair Mullens, Managing Director, Residential at Canary Wharf Group
Sebastian Oliver and Cameron Smith, Co-Founder and Director at Mayfair Private Office Ltd.
Tom Rundall, Partner, Prime Central London Developments, Knight Frank
Jacob Sullivan, Global Sales & Residential Marketing Director at Arada London
James Upton-Prowse, Founder at Upton Prowse
Stevie Walmesley, Director, Head of North London Super Prime Lettings at Savills
James Williams, Senior Director at UK Sotheby's International Realty